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Glasgow learns from London’s errors as Scotland tops the table for visitor growth
GLASGOW, Scotland - Glasgow’s cultural treasures attracted record visitor numbers last year, as Commonwealth Games crowds also discovered the delights of the Riverside Museum and People’s Palace.

British attractions enjoyed a strong year as a whole in 2014, with overall visitor numbers rising by 6.5 percent to 125.3 million, helped by the 100th anniversary of the First World War and Tate Modern’s hugely popular Matisse exhibition, according to figures from the Association of Leading Visitor Attractions (Alva).

But within the UK, it was Scotland that stole the show, with visitor numbers jumping by almost 10 per cent as the Commonwealth Games and the huge program of associated cultural events attracted hordes of visitors.

This feat is all the more remarkable considering the woeful performance of London attractions during the 2012 Olympics, when visits to the likes of Westminster Abbey and the Tower of London “fell off a cliff”, said Bernard Donoghue, director of Alva.

“What Glasgow did was extraordinary. It learned the lesson from London’s Olympic misfortunes and did a lot of research,” he said.

The cultural program involved numerous, often linked, events in the months running up to and including the Commonwealth Games. One of the most popular of these was an exhibition looking at the experiences of immigrants to Scotland from Commonwealth countries that involved the Kelvingrove Art Gallery and Museum and the Gallery of Modern Art – helping to increase their visitor numbers by 7.5 and 8.8 percent, respectively.

The biggest winners in Glasgow were the Riverside Museum, which tells the story of the city through 3,000 objects and saw its attendance jump by 42 percent, and the People’s Palace, documenting Glasgwegians’ lives, which increased visitors by 22.5 percent, according to Alva.

Elsewhere in the UK, the British Museum remained the most popular visitor attraction for the eighth year running – with 6.7 million visitors – and the National Gallery stayed in second place, with 6.4 million.

The new First World War Galleries at the Imperial War Museum in London, which opened in July, drew almost one million visitors in just six months, a rise of 153 percent from the same period in 2013.

The Blood Swept Lands and Seas installation of ceramic poppies outside the Tower of London attracted an estimated five million viewers and pushed up the Tower’s annual visitor numbers by 6 percent.

Mr Donoghue said he was confident the UK tourism industry, worth £127bn a year – would grow again this year.


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