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Hawaii Visitors and Convention Bureau invites travelers

HONOLULU - All Hawaii travelers have to do is let go and #LetHawaiiHappen. As part of an innovative social media engagement program being launched this month, the Hawaii Visitors and Convention Bureau (HVCB) is encouraging residents and visitors to show how the best part of traveling throughout The Hawaiian Islands can often be those wonderful unplanned moments of a "planned" vacation.

Certainly, enjoying familiar, iconic sites and activities in Hawaii are a can't-miss for any itinerary. But more travelers are discovering the unexpected pleasures that await them when they fully embrace Hawaii and let the magical aura of the islands lead them to treasured new experiences.

HVCB is inviting travelers to tag #LetHawaiiHappen in their social media posts to share these personal Hawaii vacation memories with the rest of the world, and also to see how others enjoyed their days and nights across the islands.

"While everyone knows that The Hawaiian Islands are rich in natural beauty, the oftentimes untold story is that the real beauty of this incredibly rich destination, with its unique culture, traditions, experiences, and activities, are those special memories that couples, families, and friends create throughout their stay as they hang-loose and go with the flow," said Jay Talwar, HVCB's chief marketing officer. "#LetHawaiiHappen aims to let residents and fellow visitors alike show their friends and family what Hawaii is all about through their personal images as they weave their stories of having fun as they #LetHawaiiHappen on their own journeys throughout The Hawaiian Islands."

"Many residents and visitors already share their unique, only-in-Hawaii experiences with friends and family on social media. This program provides an opportunity to amplify their stories and photos so other travelers around the world can relate to and enjoy them," Talwar added.

Selected social media user-generated content chosen from the hashtag #LetHawaiiHappen will be featured across HVCB's marketing channels, showcasing authentic, only in Hawaii experiences to inspire potential visitors to come share their own memories.

Picturesque moments are being collected from people who have visited or live on the six major Hawaiian Islands Kauai, Oahu, Maui, Molokai, Lanai, and Hawaii Island. From there, content is curated by HVCB for its website, gohawaii.com, and its print, digital, online, and social media marketing. In addition, charming, relatable TV advertisements build on the #LetHawaiiHappen narrative and further highlight the personal memories created when visiting The Hawaiian Islands.

- See more at: http://www.traveldailynews.com/news/article/64194/hawaii-visitors-and-convention-bureau#.dpuf


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